Workshops: Consumers and Wine 


Workshops are interactive and aim to:

increase an understanding about wine consumers and identify wine market opportunities and threats. The following themes are covered:

  • Consumers and wine choice

    • New wine drinking segments in SA

    • Wine brand experience

    • Consumer uncertainty and wine

    • The wine journey​

    • Consumer satisfaction

  • Local and international wine trends

  • The consumer-centric and integrated agricultural supply chain