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Workshops: Consumers and Wine 

 

Workshops are interactive and aim to:

increase an understanding about wine consumers and identify wine market opportunities and threats. The following themes are covered:

  • Consumers and wine choice

    • New wine drinking segments in SA

    • Wine brand experience

    • Consumer uncertainty and wine

    • The wine journey​

    • Consumer satisfaction

  • Local and international wine trends

  • The consumer-centric and integrated agricultural supply chain

  • Customised themes for on-demand workshops

The only wine-specific consumer consulting business in South Africa.