Online surveys

To measure wine experience / perception / labels etc.

Limited surveys per year

Independent wine brand analysis

Store Visits

Brand & competitor analysis

Website & Social media analysis

Target market & trends

Align core values with brand strategy

Mystery shoppers

Wine shopping vouchers are provided with instructions to shop in a price range / varietal / specific brand etc.

Followed up by survey/interview.

Integrated one-stop wine research and development strategy

Consumer to Sensory to Winery

In collaboration with SenseLab and Basic Wine

Interviews

To uncover richer and more descriptive consumer insights to understand wine perception and behaviour.

In-home product testing

Test online sales experience

Wine samples couriered to panel members to use and test at home.

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