To measure wine experience / perception / labels etc.
Limited surveys per year
Independent wine brand analysis
Brand & competitor analysis
Website & Social media analysis
Target market & trends
Align core values with brand strategy
Wine shopping vouchers are provided with instructions to shop in a price range / varietal / specific brand etc.
Followed up by survey/interview.
Integrated one-stop wine research and development strategy
Consumer to Sensory to Winery
To uncover richer and more descriptive consumer insights to understand wine perception and behaviour.
In-home product testing
Test online sales experience
Wine samples couriered to panel members to use and test at home.