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Key objective:

Offers data-driven insights to include in your post Covid-19

wine strategy.

Key questions answered:

How will consumers' wine purchase and consumption

behaviour change as a result of Covid-19?

What to include in a *virtual wine experience?

*Based on an Augmented Reality concept wine innovation

A portion of the proceeds from this report will be donated to VINPRO.

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Key objective:

This report describes age as an important driver of wine purchase and consumption behaviour according to:

  • frequency of consumption

  • expenditure/bottle

Findings are important for value versus volume wine strategy and selecting appropriate target markets.

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