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Offers data-driven insights to include in your post Covid-19
Key questions answered:
How will consumers' wine purchase and consumption
behaviour change as a result of Covid-19?
What to include in a *virtual wine experience?
*Based on an Augmented Reality concept wine innovation
A portion of the proceeds from this report will be donated to VINPRO.
This report describes age as an important driver of wine purchase and consumption behaviour according to:
frequency of consumption
Findings are important for value versus volume wine strategy and selecting appropriate target markets.