Consumers and wine


Based on data-driven insights, this workshop can include:

  • Most important attributes when making a wine purchase.

  • Consumers' journey with wine.

  • The benefits of a consumer-integrated approach.

  • Wine after a pandemic.

  • Elements of a strong wine brand.

  • Direct to the consumer and relationship marketing.

Choose the content of your workshop, presented in the comfort of your own conference facilities

Integrated wine research and development strategy: the case of low-alcohol wines

This workshops steers away from the traditional Winery to Sensory to Consumer approach and, by using a case study, showcases the tools and benefits of the inverted strategy:

The only wine-specific consumer consulting business in South Africa.

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