Consumers and wine
Based on data-driven insights, this workshop can include:
Most important attributes when making a wine purchase.
Consumers' wine journey and SA's sweet wine headache.
The benefits of a consumer-integrated approach.
Wine after a pandemic.
Elements of a strong wine brand.
Direct to the consumer and relationship marketing.
Choose the content of your workshop, presented in the comfort of your own conference facilities
Integrated wine research and development strategy: the case of low-alcohol wines
This workshops steers away from the traditional Winery to Sensory to Consumer approach and, by using a case study, showcases the tools and benefits of the inverted strategy: