Our People

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Founder & Managing Director

Nadia is a consumer research wizard, intrigued by human behaviour with a constant need to innovate. She is equally comfortable crunching numbers than writing structured, yet creative and easy-to-read reports. What satisfies her most, is to make a positive contribution, helping others to grow and succeed. After being in full-time academia, lecturing Consumer behaviour & Research subjects to post-graduate students, Nadia started consulting independently in 2016 while doing a PhD. Nadia has a particular interest and experience in the food, beverage and wine sectors and loves to do research & create data-led solutions to improve consumer experience.


Nadia published a number of research articles in international and national journals, read some of her authored and co-authored publications below.

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