Projects & clients
Diemersdal brand Experience Measurement
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Consumer survey.
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Competitor analysis.
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Swot analysis.
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Recommendations for improving brand equity.
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End-end from ideation to results & recommendations.
Standard Bank Agribusiness Roadshow speaker
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Consumer Food trend analysis & reporting.
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Conference presentations & Panel discussions.
Diemersdal brand
strategy consulting
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Direct to the Consumer channels.
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Social media Segmentation, Profiling & Targeting.
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Online wine shop.
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Wine club.
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Label update recommendations.
Consumer satisfaction
with food labels
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Survey measuring consumers' in-store. satisfaction with food labels.
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Recommendations to improve food labels.
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Masters thesis completed while employed at NWU.
Overhex Wines International
strategy consulting
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Consumer wine journey mapping.
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Sweet wine consumer insights.
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Dry wine risk reducing strategies.
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Brand building strategies.
Consumer insights for Chenin blanc
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Interviews and Survey measuring consumers' risk perception of Chenin blanc.
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Insights into Chenin blanc purchase barriers.
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Developed a novel survey questionnaire.
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PhD thesis completed at Stellenbosch University.
De Grendel
Consumer insights
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Consumer Solutions Covid-19 wine impact report.
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South African white wine category insights.
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Sauvignon blanc from a consumer perspective.
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Brand building strategies.
SAAI and SA wine industry 2020
High Court case
(alcohol sales ban):
Expert Report
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Reported on consumer profiles and alcoholic beverage consumption.
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Concluded that demographic profiles of high volume alcohol consumers & trauma patients do not coincide with the demographic profile of wine drinkers in South Africa.
Free State Agriculture conference speaker
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Farm to fork.
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International consumer food trends 2017.
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Value added initiatives on farm level.
SASEV 2020 workshop:
Consumer to Sensory to Winery
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A low-alcohol wine case study.
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Consumer trend reporting.
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Integrated agricultural supply chains.
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Product life cycle.
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In partnership with Basic Wine and SenseLab.
Older female consumers' clothing quality perception
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Co-supervised a NWU Masters thesis with specialist input regarding:
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Consumer behaviour theory.
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Research methodology.
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Quality perception. measurement
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Survey design.
Daikin 2020 wine seminar speaker
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Direct-to-the-consumer marketing.
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Wine brand building.
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Relationship marketing.
Sauvignon blanc SA 2019 technical seminar speaker
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SA white wine category insights.
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Sauvignon blanc from a consumer perspective
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Brand loyalty.
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Brand building.
Northern Cape Onion Producers Annual conference speaker 2017
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Consumer food trend analysis and reporting.
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Value added & niche markets.
Household food security
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Co-supervised a NWU Masters thesis with specialist input regarding:
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Consumer behaviour theory.
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Research methodology.
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Thesis structure.
Consumers and Wine: Guest lecturer
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Post-graduate wine marketing module guest lecturer.
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Consumers and wine.
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Research simulation.