Diemersdal brand Experience Measurement

• Consumer survey. 

• Competitor analysis.

• Swot analysis.

• Recommendations for improving brand equity.

• End-end from ideation to results & recommendations.

Standard Bank Agribusiness Roadshow speaker

• Consumer Food trend analysis & reporting.

• Conference presentations & Panel discussions.

Diemersdal brand

strategy consulting

• Direct to the Consumer channels.

• Social media Segmentation, Profiling & Targeting.

• Online wine shop.

• Wine club.

• Label update recommendations.

Consumer satisfaction

with food labels

• Survey measuring consumers' in-store satisfaction with food labels.

• Recommendations to improve food labels.

• Masters thesis completed while employed at NWU.

Overhex Wines International

strategy consulting

• Consumer wine journey mapping.

• Sweet wine consumer insights.

• Dry wine risk reducing strategies.

• Brand building strategies.

Consumer insights for Chenin blanc

• Interviews and Survey measuring consumers' risk perception of Chenin blanc.

• Insights into Chenin blanc purchase barriers.

• Developed a novel survey questionnaire.

• PhD thesis completed at Stellenbosch University.

De Grendel

Consumer insights

• Consumer Solutions Covid-19 wine impact report.

• South African white wine category insights.

• Sauvignon blanc from a consumer perspective.

• Brand building strategies.

SAAI and SA wine industry 2020

High Court case

(alcohol sales ban):

Expert Report

• Reported on consumer profiles and alcoholic beverage consumption.

• Concluded that demographic profiles of high volume alcohol consumers & trauma patients do not coincide with the demographic profile of wine drinkers in South Africa.

Free State Agriculture conference speaker

• Farm to fork. 

• International consumer food trends 2017.

• Value added initiatives on farm level.

SASEV 2020 workshop:

Consumer to Sensory to Winery

• A low-alcohol wine case study.

• Consumer trend reporting.

• Integrated agricultural supply chains.

• Product life cycle.

• In partnership with Basic Wine and SenseLab.

Older female consumers' clothing quality perception

• Co-supervised a NWU Masters thesis with specialist input regarding:

• Consumer behaviour theory.

• Research methodology.

• Quality perception. measurement

• Survey design.

Daikin 2020 wine seminar speaker

• Direct-to-the-consumer marketing.

• Wine brand building.

• Relationship marketing.

Sauvignon blanc SA 2019 technical seminar speaker

• SA white wine category insights.

• Sauvignon blanc from a consumer perspective

• Brand loyalty.

• Brand building.

Northern Cape Onion Producers Annual conference speaker 2017

• Consumer food trend analysis and reporting.

• Value added & niche markets.

Dealcoholised wine consumer research

• Recruited and collected data on 460 South African consumers of dealcoholised wine for a M.Com Marketing project.

• Survey questionnaire quality control and recommendations.

Online lecturing: Research methods

• Lecturing the module Research Methodology online to the 2021 Consumer Science (Hons) class.

Household food security

• Co-supervised a NWU Masters thesis with specialist input regarding:

• Consumer behaviour theory.

• Research methodology.

• Thesis structure.

Consumers and Wine: Guest lecturer

• Post-graduate wine marketing module guest lecturer.

• Consumers and wine.

• Research simulation.